If you are looking for innovative ways to make your brand stand out from your competitors in 2021, then look no further. Video promotion or video marketing is becoming increasingly popular with marketers and businesses alike who are looking for a guaranteed way to effectively communicate with their target audience.
First and foremost, today’s consumer wants, no expects, the information they need fast. Therefore, if they have a choice between reading a long piece of text and watching a 2-minute video, the latter is the most obvious choice.
That’s not to say that written content is obsolete, just that you need to also include video in your marketing efforts if you want to remain relevant.
Still not 100% convinced?
Keep reading to discover the top nine reasons why your brand needs to use videos as a promotional tool in 2021 and beyond.
Video impacts buying decisions
If you think that you get sufficient traffic to your site, but the visitors in question are not actually following through and making a purchase, then videos can help you with this. In fact, statistics show that video content can have a hugely beneficial effect on a person’s buying decisions, with 64% of customers saying that a video makes them more likely to make a purchase.
If you have not created video content for your brand before or you are worried about making poor quality content that will alienate your customers, then you may want to consider looking into professional videographers. Worth their weight in gold, a videographer can help you with all aspects of video promotion, from social videos and documentaries to tech videos and event productions.
Video improves your search ranking
If it is your lifelong professional goal to get your website on that highly coveted first page of Google, then video is most definitely the way to go. One of Google’s main ranking factors is the time a visitor spends on your page, with the longer they spend, the higher a ranking you are given.
Video content is known to increase the amount of time a user stays on a site, with the average person spending 88% more time on a website that features a video than one that does not.
Video increases backlinks
Backlinks, as in an incoming link from one page to another, are much more prevalent with video content. In fact, embedding a video into a page or social media post has the ability to triple the number of linking domains. This is because videos are viral by nature, and therefore, if you take the time to create video content that your audience actually wants to see and will benefit from, you can score hundreds of high-quality links.
Other benefits of video content include
The benefits don’t stop there; you can also make the most of a boost in conversions, great ROI, and increased brand awareness and recognition. In addition, videos can encourage shares, builds trust, and appeals to mobile phone users.
It can be a daunting decision to create video content for your business, especially if you haven’t done it before. That being said, the benefits by far outweigh any initial fear you have.
Plus, you can always hire a professional to give you a helping hand if you need one.